Platform Strategy, Streaming Growth & Monetisation

Advisor to streaming platforms, FAST operators, content owners and media technology companies.

25+ years leading the evolution of television from IPTV to streaming.

Lyall Sumner, streaming platform growth, FAST channel and media monetisation consultant.

BAFTA & Emmy Award Winner
Former Roku & Liberty Global Executive

Previously

Worked with:

• Director, The Roku Channel International
• Platform Product Owner, Liberty Global
• Head of Film & TV, TalkTalk TV
• Channel Manager, Tiscali TV
• Interactive TV Producer, HomeChoice IPTV

Comcast • Disney • Warner Bros. Discovery • BBC • ITV • Channel 4 • NBCUniversal • Paramount

Led platform growth, connected device strategy, product development, content partnerships and monetisation across Europe, North America and Latin America.

SERVICES

Independent strategic advice for streaming, connected TV and media businesses navigating growth, transformation and market change.

Streaming & FAST Strategy

Launch, optimise and grow streaming and FAST services.

Examples:

  • FAST channel strategy

  • Content portfolio assessment

  • Distribution planning

  • Audience discovery, retention & growth

  • Market expansion

Product & Platform Strategy

Improve platform economics and revenue performance.

Examples:

  • Advertising strategy

  • AVOD and FAST monetisation

  • Platform economics

  • Revenue optimisation

  • Business model design

Executive Advisory

Product leadership for television platforms, connected devices and streaming ecosystems.

Examples:

  • Product roadmaps

  • Discovery and UX

  • Connected TV ecosystems

  • Vendor strategy

  • Platform architecture

Platform Monetisation

Independent strategic support for executives, investors and leadership teams.

Examples:

  • Strategic reviews

  • Growth assessments

  • Due diligence

  • Fractional advisory roles

  • Board advisory

PLATFORM EXPERTISE

Helping operators, broadcasters and streaming businesses navigate the full connected TV ecosystem.

• Streaming Platforms
• FAST & AVOD Services
• Connected TV
• IPTV
• Broadcast / Cable Transformation
• Device Ecosystems
• Product Discovery & UX
• Content Personalisation
• Advertising Technology
• Vendor & RDK Strategy
• Market Launches

The Roku Channel International – streaming platform growth, FAST strategy and monetisation experience led by Lyall Sumner.

International Streaming Growth

Owned the The Roku Channel international growth strategy and operations for all markets outside the US, leading expansion, content strategy, FAST partnerships and monetisation across Europe, Canada and Latin America.

Liberty Global Horizon TV platform experience in product leadership, streaming innovation, machine learning personalisation and advanced television services.

Platform Transformation & Devices

Built Horizon TV from concept to deployment across Europe & LATAM, spanning connected devices, RDK, machine learning personalisation, advanced advertising, content discovery and platform operations.

SELECTED EXPERIENCE

TalkTalk TV experience in content partnerships, television platform strategy, studio negotiations and on-demand service development.

Content Partnerships & Monetisation

Led content partnerships and platform strategy, working with major studios and broadcasters to help shape the transition from linear television to on-demand viewing.

HomeChoice IPTV experience helping launch one of the world's earliest commercial IPTV and video-on-demand television platforms.

Streaming Pioneer

Part of the founding team behind one of the world's earliest commercial IPTV platforms, helping pioneer television on demand years before streaming became mainstream.

More than 25 years helping shape the evolution of television from broadcast and IPTV to streaming, FAST and connected TV.

Need an experienced advisor?

I work with streaming platforms, content owners, media technology companies and investors on growth, monetisation and product strategy challenges.

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